VIB launches Max Card – a subscription-based credit card with up to VND 18 million cashback annually

Vietnam International Bank (VIB) officially launches Max Card on the Max app, powered by VIB. This next-generation credit card adopts a subscription-based model, enabling cardholders to select membership plans and upgrade benefits based on their needs, with cashback of up to VND 18 million per year and zero annual fee (unconditional).

Ms. Tuong Nguyen, Deputy CEO of VIB, shared: “Today’s young consumers know exactly what they want and are willing to pay for what they truly need - from streaming services and travel to dining, entertainment, and daily shopping. Max Card is built on that insight: a credit card that adapts to users, not the other way around. This is a key product in VIB’s Youth Banking strategy for 2026, aiming to build a comprehensive financial ecosystem for young customers - the segment leading consumption and digital finance trends in Vietnam.”

Upgrade your benefits on demand - One card for every lifestyle

The core differentiation of Max Card lies in its membership plan mechanism. Instead of being locked into a fixed benefits package throughout the card lifecycle, cardholders can proactively select and switch between four flexible membership tiers, adjustable every three months. Whether enhancing travel perks before a long trip or maximizing cashback during peak shopping seasons, everything can be done seamlessly without replacing the card or opening a new product.

From essential spenders to frequent shoppers, from food lovers to business travelers, Max Card is a single solution for all spending needs, adapting to every lifestyle.

Notably, young customers with relatively modest spending needs can opt for the Starter plan, which offers compelling benefits, including a combination of zero annual fee and cashback of up to VND 6 million per year-one of the most competitive offers currently available for individuals and families looking to optimize their expenses.

Up to VND 18 million cashback annually - Up to 10% for all categories

Max Card optimizes cashback across five key spending categories that reflect the real-life habits of young consumers: Shopping, Dining, Travel, Entertainment, and Online. Depending on the selected membership plan, cardholders can earn up to 10% cashback across all categories. Out-of-category transactions still receive 0.1% cashback, ensuring that every expense is rewarded.

Notably, cardholders who meet the average spending requirement of their selected plan will receive a full membership fee rebate, delivering tangible value for consistent spenders.

Transparent fees - Maximized experience

Max Card offers zero annual fee (unconditional) and features one of the simplest and most streamlined fee structures currently available, effectively removing the psychological barriers that often discourage young customers from using credit cards.

To maximize benefits across every experience, Max Card integrates payment functionality, allowing users to proactively use funds from their bank account when making payments via QR code or directly with the Max Card. In addition, Max Card comes with a comprehensive suite of features, including: 360 Offers – Consolidates and manages all promotions on the Max powered by VIB app; Personalization Suite - Flexibly customize spending categories, statement date, minimum payment, and card design based on user preferences; Smart Shopping - Enjoy up to 40% discounts at over 100 partners across travel, dining, and retail; 0% Interest Installments at more than 200 partner merchants; Super Pay - Flexible payment funding source setup, installment options, and secure transactions ; Super Cash - Instant cash advance of up to VND 1 billion from the credit card limit

Subscription banking - A global trend arrives in Vietnam

Subscription Banking, with two highly successful representatives in Europe, N26 and Revolut, has transformed the way tens of millions of Europeans use financial services and currently serves more than 50 million users globally.

In Vietnam, the foundational factors for this transformation have gradually come together in recent years: smartphone penetration exceeding 70% of the population and double-digit growth in cashless payments year after year. More importantly, Gen Z - the fastest-growing segment entering the financial market - has become familiar with the “subscription mindset” through digital platforms such as Netflix and Spotify. For them, paying for exactly what they need is no longer unfamiliar.

By applying the subscription banking model - allowing users to pay for exactly what they need from a credit card - VIB positions Max Card as a personalized financial platform that can be flexibly customized to individual needs. The launch of Max Card marks a shift from the traditional credit card model - where users receive a fixed set of benefits - to one where users decide what they want.

With Max Card, VIB is not only introducing a new product but also redefining how users approach credit cards - from passively using what is offered to actively choosing what is necessary and suitable for their needs. In the context of an increasingly competitive personal finance market, subscription-based credit cards are expected to become a new trend, opening up greater growth opportunities for both banks and users in the coming years.

This also represents the next step in VIB’s journey to affirm its leadership in card innovation - not by simply adding another product to its portfolio, but by pioneering solutions to redefine the market.

Currently, Max Card is exclusively distributed via the Max powered by VIB app, allowing customers to apply for a card entirely online - without visiting a branch or submitting physical documents. For more information about Max Card, please refer here.