Max Card joins forces with RHYDER and Anh Sang Aza: When the card becomes a lifestyle statement

Your playlist has to hit right. Your phone has to be the right color. And now, even a bank card is no longer a cookie-cutter product for everyone.

That is also the core spirit behind Max Card - a next-generation credit card built on a flexible membership-plan model, empowering users to upgrade benefits proactively with no income requirements for financial thresholds. Together with RHYDER and Anh Sang Aza - two artists who embody freedom, individuality, and raw energy - Max Card brings that spirit into the “Live Life to the Max” campaign.

When music tells the story of living life to the Max, for a generation

Launching the campaign, Max Card collaborated with RHYDER and Anh Sang Aza to introduce the music video Live Life to the Max, delivering a message that reflects the lifestyle of today’s young generation.

From the opening lyric “Sao phai cho ngay mai” to “Thich thi switch, ung thi pick” the song captures the mindset of living in the moment, chasing experiences now, not later. At the same time, it mirrors how Max Card operates - allowing users to flexibly choose and switch membership plans based on their needs.

The four membership tiers: Starter, Plus, Pro, and Elite - a signature feature of Max Card, are seamlessly integrated into relatable lifestyle settings for young consumers. Starter appears in a handmade workshop space that reflects exploration and experimentation. Plus moves into a more energetic rhythm with scenes of shopping for athleisure and sporting gear. Pro is associated with travel, experiences, and lifestyle enjoyment. Meanwhile, Elite takes center stage as a symbol of each individual’s most confident and boldest self.

Rather than telling a conventional product story, the MV presents lifestyle snapshots that illustrate the journey of upgrading life experiences for young consumers - a generation that values freedom of choice and personal identity as an essential part of modern living.

From the card to a statement of self-expression

The biggest differentiator of Max Card lies in giving users the ability to proactively choose membership plans based on their actual spending needs. With four flexible options: Starter, Plus, Pro, and Elite - users can easily switch between plans to match their spending lifestyle at different stages. No more locked-in fees: pay less when you're spending less and unlock additional privileges when your spending picks up.

One of the standout features of Max Card is that personalization goes beyond financial benefits. Users can customize their card design, select their preferred card number, and choose a billing cycle that works with their own cash flow.

That same spirit runs throughout the “Song la phai Max” MV, expressed through vibrant visuals, fast-paced rhythms, and the free-flowing energy of RHYDER - an artist who owns the stage with bold, boundary-pushing charisma - alongside Ánh Sáng Aza, whose multi-dimensional style represents self-expression and a spirit that refuses to be boxed in.

“Max your Style - Max your Vibe - Max your Life” is therefore more than just the MV's message. It represents the three layers of experience that Max Card delivers to cardholders. It also reflects how a new generation is redefining lifestyle on their own terms: freedom to choose, freedom to express, and freedom to enjoy life in their own way.

Living “Max” means enjoying life smarter and getting the most out of every spend

While carrying a strong lifestyle spirit, Max Card is not built around encouraging excessive spending. Instead, it's built around how young people actually spend: living fully, while still squeezing maximum value out of every purchase.

Max Card offers cashback across popular spending categories including shopping, entertainment, dining, travel, and online transactions, with total cashback of up to VND 18 million annually. More importantly, these benefits are directly tied to users’ everyday spending habits, rather than requiring them to change behaviors simply to chase promotions.

The product is designed to address a clear shift in the financial behavior of younger generations. They are willing to spend on experiences, but at the same time highly focused on optimizing benefits and maintaining control over personal cash flow. In other words, living “Max” no longer means impulsive spending - it means enjoying life in a smarter and more efficient way.

In fact, after just seven weeks following its launch, Max Card recorded impressive results with more than 30,000 cards issued. The product was also recognized by the VietKings as the first credit card that allows customers to proactively register and adjust membership tiers based on their personal needs.

For VIB, the decision to use music as a storytelling platform also reflects the banktainment direction the bank has been pursuing in recent years - where banks compete not only through products and numbers, but also through their ability to create emotional connections with customers. Live Life to the Max is therefore more than a product manifesto. It is how VIB positions Max Card as a card that represents the lifestyle of a new generation of users: freedom-loving, identity-driven, and eager to take control of every experience in the most “Max” way possible.

Max Card is currently available for fully digital application via the Max powered by VIB app, as well as across VIB branches and transaction offices nationwide.