VIB accompanied the National Book Awards, actively contributing to the celebration of intellect and Vietnamese culture

On December 29, 2023, the 6th National Book Awards, organized by the Ministry of Information and Communications in coordination with the Central Propaganda Department, the Publishers Association of Vietnam, and Vietnam Television, with the accompanying of Vietnam International Bank (VIB), celebrated 41 outstanding works across various fields. With the aim of contributing to the dissemination of the values of knowledge and the cultural beauty of Vietnam, VIB has been actively participating in and accompanying meaningful social and cultural activities.

Promoting Reading Culture and Knowledge Building

The National Book Awards, an eagerly awaited annual event, serves as the foremost gathering for book enthusiasts, scientists, authors, translators, and publishing entities. In its 6th edition in 2023, the awards honored 41 works, including 2 A prizes, 10 B prizes, 11 C prizes, and 18 encouragement prizes (the list of winning works can be found here). These works, spanning Politics, Economics; Social Sciences and Humanities; Natural Sciences and Technology; Culture, Literature, and Art; and Children's Literature, are characterized by creativity, humanity, serious scientific research, and high scientific, social, and practical value.

Speaking at the award ceremony, Comrade Đỗ Văn Chiến, Secretary of the Central Party Committee, and Chair of the Central Committee of the Vietnam Native Land Front, shared: "Culture is the spiritual foundation of society, both a goal and an inherent strength, a crucial driving force for the country's development. Publishing, with its main product being books, plays a very important role in preserving, disseminating, and developing culture. Throughout the seasons, the National Book Awards have had a strong impact on the community, making significant contributions in terms of expertise and receiving high praise from the public. Honoring the authors, translators, and those involved in publishing is also a tribute to the culture of reading."

Regarding VIB's partnership with the National Book Awards, Mr. Hàn Ngọc Vũ, CEO of VIB, stated: "The National Book Awards not only honor outstanding works but also serve as a powerful motivation for society to focus on reading culture, creating an environment that promotes creativity and learning. Sharing the perspective that reading culture is a vital bridge between knowledge and personal development, as well as societal development, we are proud to accompany the National Book Awards to honor knowledge and reading culture, contributing to the strong dissemination of a civilized, modern lifestyle and bringing sustainable value to the community."

Throughout its over 27 years of formation and development, alongside achievements in financial and banking services, VIB actively participates and invests seriously in numerous meaningful cultural and social programs. In addition to partnering with the National Book Awards, VIB is actively involved in programs and activities that honor knowledge, creativity, the cultural identity of the nation, contributing to the sustainable development of Vietnamese society.

Active engagement in nurturing Innovation and Creativity

VIB actively participates in various programs aimed at creating a conducive environment for applying knowledge outside the classroom and promoting innovation. Most recently, VIB was the first bank to join and has continuously partnered with Vietnam Young Lions, one of the largest creative competitions in Communication and Marketing. This competition seeks to discover and honor talents under 30 years old, representing Vietnam in two international arenas: Young Lions (Cannes Lions) and Young Spikes (Spikes Asia).

Encouraging creativity from VIB specifically, and businesses in general, will positively contribute to the development of the intellectual and cultural foundation, thereby enhancing resources for the overall development of the country.

Collaborating to showcase Vietnam's cultural beauty to the world

VIB not only actively participates in initiatives honoring knowledge but also collaborates with programs and projects that showcase Vietnamese culture globally. In 2023, the bank was the main sponsor for the Let’s Feast Vietnam program (Hành trình kỳ thú) – a reality TV show on Vietnam's culture, tourism, and cuisine broadcast on Netflix, the world's largest streaming platform. The program has been well-received by over 100 million viewers and is the first Vietnamese show to make it to the Top 10 trending list on Netflix. At the Busan International Film Festival 2023, Let’s Feast Vietnam surpassed formidable competitors to win the Best Reality and Variety award. The success and popularity of the program have significantly contributed to spreading the image and Vietnamese cultural beauty to the world.

Honoring knowledge and culture is an immensely important part of building a civilized society and a progressively affluent and developed nation. Through its active participation and support for various cultural and social programs and projects, VIB has been and continues to join hand in strongly propagation a civilized lifestyle, creating positive values for the community and the nation.